2 months 2 weeks ago - 2 months 2 weeks ago#51by David Beaver
David Beaver created the topic: Don't Use Yellow Pages for your Adwords Campaign
Yp will create a landing page for their domain and link your Adwords to that page. This reduces the impact of your marketing dollar and you are not benefiting from the traffic that is generated. Essentially you are promoting AdWords subdomains.
When you buy Adwords from YP:
1. They create a sub domain landing page.
2. This is the page that is linked to your adwords account. (Request they use your website instaed.
I credited Yellow Pages for the referrals, bringing the total traffic numbers to 5,504 for Google and 1,261 for Yellow Pages. I know what you're thinking, that�s not much of a difference. That's true until you look at the following four key metrics:
1. Bounce Rate
(the percentage of single-page visits)
Yellow Pages: 27.07%.
2. Pages Per Visit
(average number of pages viewed during a visit)
Yellow Pages: 3.93
3. Average Time Spent on Site
Yellow Pages: 2.29
4. Percentage New Visits
(percentage of visits by people who had never visited the site before)
Yellow Pages: 89.24%